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built-in technology in the lens; especially

useful for macro shooting that is prone to

exaggerated camera shake often causing

unwanted blur.

The built-in Macro Lite ensures flexible

lighting options and ease for users by

allowing photographers to alternate

between two lights located on each side

of the lens, or both at the same time. At

the press of a button the strength of the

lighting can be adjusted to amplify the

intricate details of the subject so users

can creatively add shadows with depth

and texture whilst emphasising the colour

and details. The built-in Macro Lite makes

it simple to achieve beautifully lit macro

photography, making it possible to upload

to Instagram without any need for editing.