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Canon has launched a new innovative lens:

the EF-S 35mm f/2.8 Macro IS STM. Designed

to capture stunning Macro and close-up

photography, the EF-S 35mm f/2.8 Macro IS

STM features Canon’s unique built-in Macro Lite

technology and is the first lens of its kind in the

EF-S range.

Forming part of Canon’s extensive EF range

of lenses and compatible with all APS-C DSLR

cameras*, the EF-S 35mm f/2.8 Macro IS STM

facilitates photographers with the capability to

capture delicate details and get closer to their

subject. It illuminates small objects and close-

up detail, whilst minimising the shadows it

casts onto subjects with a tapered edge design.

Combined with an Image Stabiliser with Hybrid

IS, the lens is designed to counteract unwanted

shake and blur to enhance macro shots.

This powerful macro lens, with life-size 1:1

magnification, has the ability to beautifully

capture subjects as close as 30mm from the

front of the lens. This close working distance

and magnification level means it is ideal for

revealing the tiny and intricate details of

subjects such as jewellery, food or crafts.

Ideal for users seeking to produce distinctive,

stand out imagery for their Instagram feed

or to produce a portfolio of stunning product

imagery for a small business, the EF-S 35mm

f/2.8 Macro IS STM gives users the power to

see a new world of detail.

Featuring an Optical Image Stabiliser with

Hybrid IS, the lens gives photographers the

freedom to shoot handheld allowing for new,

closer perspectives uncovering detail finer

than the human eye can see. The sophisticated

Hybrid IS compensates for angular and linear

movement with built-in technology in the

lens; especially useful for macro shooting that

is prone to exaggerated camera shake often

causing unwanted blur.

The built-in Macro Lite ensures flexible

lighting options and ease for users by allowing

photographers to alternate between two lights

located on each side of the lens, or both at

the same time. At the press of a button the

strength of the lighting can be adjusted to

amplify the intricate details of the subject so

users can creatively add shadows with depth

and texture whilst emphasising the colour and

details. The built-in Macro Lite makes it simple

to achieve beautifully lit macro photography,

making it possible to upload to Instagram

without any need for editing.

Furthermore, to allow for versatile shooting

with natural and off camera light, the design of