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Can you tell us more about

Latest Sightings?

Latest Sightings is a platform for visitors who

are currently on a safari, be they rangers or

tourists, to report the animals and events that

they are seeing, in real-time. Users report

their location, time and sighting to Latest

Sightings, which in turn broadcasts these

“tings” (a reported sighting) to other

app-users and over various media.

These sightings allow users to maximise and

enhance their safari experience as they get a

heads-up on where sightings are taking place.

However, we never post rhino sightings.

Thousands of people who aren’t in the

park enjoy the entertainment value of the

photos or videos and use the sightings to

plan their holiday in South Africa from all

over the world. I value this aspect as a great

achievement as I am promoting a positive

side of South Africa.

Latest Sightings works directly with

endangered wildlife research projects, run by

various organizations, by providing them with

valuable data on locations and movement of

animals in the reserves. The researchers then

extrapolate this information and make use of

it in their projects. Sightings of injured and

poached animals also get reported through

the app, these sightings are sent immediately

to rangers and vets that are nearby. Through

these reports, rangers and vets can now

attend to injured animals that would have

otherwise gone unnoticed like they did

before the Latest Sightings community.

Latest Sightings also strives to educate

its followers about wildlife and nature. We

create online education courses based on

sightings that were reported and share

them with students in South Africa with a

partner platform, TendoPro. Articles about

extremely rare sightings are also written,

with added commentary and explanations

by professional rangers, and shared with the

community. Lastly, through the excitement

of the viral sightings, viewers from around

the world book their safari holiday with

Latest Sightings. So, we have made it a

priority to promote tourism to the various

game reserves from which the community is

sharing their sightings.