This will be the final issue of Click magazine for 2016.
As usual, this is the time of year where we reflect
on the year that has passed. 2016 was a tough
year for most manufacturers in the photographic
industry with all major companies showing a decline
in camera shipments out of the factories in Japan.
Most companies have been forced to diversify their
product offerings by adding drones, VR headsets,
action cameras or even lenses for mobile phones. It
certainly looks like photography is most certainly not
dead, but evolving into something a little different.
Canon has had an exciting year with some really
interesting new EOS cameras – the 1Dx Mark II, 80D
and 1300D in the early half of the year, and then the
5D Mark IV and EOS M5 in the second half. We also
hit the production milestone of 120 million EF lenses
– quite an astonishing number considering EF lenses
were launched in 1987 – only 29 years ago. We also
added a few new lenses along the way as well as
some video cameras. When you consider that 2017
will be the 30-year anniversary of the launch of EOS
– we can only hope it will be an equally exciting year
This year also saw the launch of our YouTube
video version of this magazine back in February. It
has continued to grow (we just recorded our 11th
episode due to go out just before XMAS) over the
year with the amount of views and subscribers
steadily increasing – this is very encouraging for us
and allows us to motivate for budget to continue
into the new year.
We had some great roadshows as well this year –
always a highlight on our calendar as we get to travel
around the country to your home towns and speak
to you face-to-face while showing you the latest
products. Please make sure that you are subscribed
to that database to ensure an invite to next year’s
events – first of which will be around April.
SO – until the new year arrives – all that is left for
me to do is wish you a fantastic festive season
and a peaceful safe new year. Keep those cameras
Clicking away and preserve all the memories around
this special time of year.
Until next time – keep “Click”ing away
Product Manager PVDVC
Products Canon SA