This issue of Click magazine should reach you by the time most of our late August announcements have been made. We were obviously really excited to announce the long-awaited replacement for the EOS 5D Mark III – an extremely popular camera in almost ALL fields of photography. The new EOS 5D Mark IV is a worthy successor as Canon spoke to thousands of photographers worldwide to get an idea of needs before they started putting this new camera together. Almost every single possible main feature has been upgraded, making it a camera that can be put to almost any photographic use. For detailed specification, please see the product feature in upcoming pages.
Canon also announced a few other items on 25 August. Most notably the two new lenses. The first is the EF 16-35mm f2.8 L Mark III – a successor to the Mark II version that has been on the market for a few years now. Canon used a lot of the technological improvements from the last few “L” series wide angle lenses to make a noticeable improvement in the performance of this wide zoom lens. The optical performance – especially at the edges of the frame - has a marked improvement and the flare reduction thanks to the new coatings utilised is also a welcome upgrade. The second lens is the EF 24-105mm f4 L IS Mark II – again a worthy successor to the existing model. This one sees an improvement in all aspects as well and will be sold stand-alone as well as in a kit with the new EOS 5D Mark IV.
There was also an interesting accessory announced in the Wi-Fi SD card adapter (W-E1) specifically designed for the EOS 7D Mark II and EOS 5DS/R models. With a firmware update, users of these cameras can now share their images quickly and easily via Wi-Fi AND as an added bonus, they can also control and shoot remotely using the Canon Camera Connect app. We will be planning a bundle with EOS 7D Mark II cameras in the near future.
That’s all for now, thank you for reading and subscribing to Click magazine – hopefully you are also watching our video editions on YouTube as well. If not – simply go to Click video mag on YouTube right now. The next issue will feature a report on the world’s biggest photographic expo, Photokina, as we are off to Germany to record the event for the video version of this mag.
Until then – keep “Click”ing away!