EDITOR'S NOTE

This year is flying past – it seems like just the other day I was excited about entering the second half of the year and heading towards Christmas, now we’re already a month in and it just shows no sign of slowing down. We are seeing a lot of changes in the photographic landscape this year. The entry level point-andshoot cameras are slowly fading away as the smartphone becomes the day-to-day camera of choice for the masses, and the traditional compact candy-bar shaped video camera also appears to be going the same way.

The most recent trend that we have noticed is a significant growth in second hand film camera sales, as well as a growth in film developing hardware and chemicals. This retro trend seems to be mirroring what is happening in the music industry with a return to vinyl – a move that seems to want to escape the clinical perfection of digital products and return to a more analogue world where there are random factors that can influence the experience. I, myself, have been enticed by the idea, dusting off some old film cameras and shooting a few rolls of black and white film. There is an element of excitement attached to waiting for the film to come out of the process that is totally not in digital at all.

Another big change is the move towards video. As our internet speed increases, more and more social media platforms (and the advertisers on there) are now replacing still images with animations, 360-degree views or rolling video clips. The moving image is far more arresting than the static, and this will change our social media interactions moving forward. Traditional stills photographers are getting more requests from clients to deliver increasing amounts of video content to match this changing demand.

Fortunately, Canon is moving apace with this as we continually expand our video capabilities on still cameras, as well as increase our video product line-up. This was particularly evident at the massive Mediatech show held recently at the Dome in Johannesburg. Canon SA had a stand for the very first time and we had a tremendous response to our product display – even winning a platinum award for our stand from the show organisers. If you were one of our visitors – thank you so much for your support.

Until next time – we have something new on the product front in the form of stabilised binoculars – read more on page 3.

Keep clicking away.

Regards

 

Roger Machin
 
Product Manager PVDVC Products Canon SA
 
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